The Etched Images Blog

A blog dedicated to the beautiful hand-etched and painted wine bottles created by Etched Images, and the wine industry we serve!

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Pour de France Infographic

Stu McFarland - Wednesday, April 24, 2013

Headwater, a company that specializes in bicycle tours around Europe recently created this interesting infographic about the Frech wine industry to promote their tours there. Regardless of the marketing motives behind it, this infographic is an interesting one, and worth the look. Head on over to Headwater's website to view the image in its full size. 

Direct-to-Consumer Wine Shipping News

Stu McFarland - Wednesday, April 17, 2013


Wines & Vines reports that thanks to a 10% increase in value, and a 7.7% increase in volume, the growth of U.S. wines shipped directly to the consumer has outpaced the overall growth of wine sales last year. That 10% increase in volume equates to $1.46 billion, and as you can see from the chart above, very small, and small wineries account for the lion's share of direct-to-consumer shipments. 

Another interesting bit of information from the article is that wineries from Napa County continued to dominate sales, shipping $713 million worth of wine, although this region's small wineries under-performed in the overall wine-shipping channel, increasing their sales by only 8%. Head on over to Wines & Vines to read the rest of the article. 

Wine Jobs on the Rise

Stu McFarland - Tuesday, April 16, 2013


In what is undoubtedly a good sign for the wine industry, and the economy in general, Wines & Vines reports that winery hiring activity is surging - to the tune of 31% in March compared to a year ago. According to the article, the strong level of hiring in winery hospitality jobs pushed the overall index of job postings to its highest level since its inception in January 2007. 

The increase in hiring isn't the only good news to come out of the Wine Industry Metrics report for March. Off-premise wine sales also grew by 6% annually with $403M in march. All in all, a lot of great news. To read more, head over to Wines & Vines and check out the full article

5 Wine Myths Busted - Los Angeles Magazine

Stu McFarland - Friday, April 12, 2013


Los Angeles Magazine has an interesting article busting five of the top "wine myths" in an effort to clear up some common misconceptions about wine. Here's their list:

- Aerators are the best way to decant your wine
- Red wines should not be chilled
- Plastic corks and screw caps signal cheap wine
- The best way to find a great value-priced wine is to comparison shop online
- If you really want a great bottle of wine, you have to pay good money for it

Of course, the original article goes into depth about why each of these are indeed myths, so be sure to head on over to lamag.com to read the rest of the article. What are your thoughts about these? Did they leave some important ones out?

Special Pricing on Bottle Blackening for April

Stu McFarland - Thursday, April 04, 2013
For the month of April, we're happy to announce special pricing on bottle blackening. Blackening is the process pioneered by Etched Images that is used to simulate a full bottle of wine. Weighing less than filled dummy bottles, blackened bottles are cheaper to ship and have an unlimited shelf life, making them ideal for wine distributors, tasting room samples, and trade shows.


One of these bottles is full, and one is blackened - can you tell which is which?

These Prices are Available from April 1 - 30, 2013

Bottle Size    1-10 Bottles    11-30 Bottles    31+ Bottles

750mL            $4.56           $3.64            $3.20

1.5L               $5.64           $4.52            $3.96

3.0L               $7.12           $5.68            $5.00

5/6L               $9.84           $7.88            $6.88

9.0L              $13.72          $10.80           $9.44

12.0L              $18.72          $14.96           $13.12

18.0L              $30.24          $24.20           $21.16

27.0L              $37.40          $29.92           $26.16


For an additional 10% surcharge, we will sandblast a hole in the bottom of the bottle to prevent future filling.

 

Please note: the sale prices listed above only include the blackening service, and do not include the bottles. However, Etched Images carries a full line of large format bottles, from 1.5 liters to 12 liters, and corks to fulfill your needs! To place an order for blackened bottles, please call Darla at (707) 252-5450, or email her at darla@etchedimages.com


Etched Images Team Member Bio: Andrea Rendon

Stu McFarland - Wednesday, April 03, 2013
This month's team member bio features Andrea Rendon.



Andrea has been with Etched Images for almost two years working as our Customer Service AR/AP Specialist. She has worked in Title & Escrow and Human Resources before coming to work for Etched Images. She is married with two children and is from San Francisco and the Bay Area. She has lived in Napa for 16 years and loves that Napa sometimes gets a little SF fog! She enjoys spending time with her family and friends. Both of her children are great athletes and she loves watching them play and grow at their sports. She has become quite a baker over the years, and really needs to make more treats for the staff and crew! 

Wine Revolution: As Drinkers and Growers, U.S. Declares Independence

Stu McFarland - Wednesday, March 20, 2013


NPR has an interesting article on their website stating that both consumption and production of wine in the U.S. is on the rise. In fact, we have now overtaken the French and the Italians as the largest wine market. More importantly, production of wine in the U.S. is at an all time high, with new wineries joining the foray in many regions people wouldn't normally associate with vineyards: Texas, Ohio, Hawaii, and even Alaska(!). What I've found most interesting in the article is the discussion about mid-American climates not being ideally suited to grape growing, but that new varieties like Traminette and Norton have been bred to survive the harsher climates. These new varieties of grapes are producing new wines with their own character with no influence of French or Italian wines in it. It's a pretty interesting read, so head over to NPR's website for the full article

Etched Images Team Member Bio: Darla Cook

Stu McFarland - Sunday, March 10, 2013
We're starting a new segment for this blog where we'll introduce you to key members of the Etched Images team. We'll kick things off with Darla Cook.



          Darla is the Administrative Coordinator of Sales & Marketing. In addition to answering phones and greeting customers at the front desk, she also handles dipping wax sales and blackened bottle orders, as well as being responsible for coordinating incoming and outgoing shipments, along with various other administrative duties. 
          Born in San Diego, Darla and her husband Gary relocated to Napa in 2003. They are avid wine aficionados who had always hoped to retire to Napa one day. When an employment opportunity in Napa came along for Gary, they packed up their cats and made the move ahead of schedule.
          Prior to their move to Napa, Darla worked for the Jack in the Box corporate office as assistant to the company's Treasurer, as well as serving as bookkeeper for the company's charitable foundation. After moving to Napa, she accepted a position with Robert Mondavi, Inc., working as the Administrative Coordinator for Marketing. She also worked as a Wine Club Assistant for Silverado Vineyards before coming to Etched Images in August 2009.
          Darla majored in Music while attending San Diego State. For over ten years, she sang with the San Diego Master Chorale in conjunction with the San Diego Symphony. Some of her fondest memories are of concerts performed with the Master Chorale while on tour in Europe, and with the San Diego Summer Pops. She puts her creative side to use through hobbies of cake decorating, photography, and jewelry making.

Oregon to Allow Consumers to Purchase Wine in Refillable Growlers?

Stu McFarland - Sunday, February 17, 2013


According to this article on Oregonlive.com, lawmakers are preparing to vote on whether to allow consumers to purchase wine from restaurants, stores, and wineries using refillable growlers, as is common practice with beer from microbreweries. One of the bill's co-sponsors states that the practice is commonplace in other countries such as Chile and Spain. 

Here's how it would work: wineries would fill a keg with wine and ship it to a store or eatery that is licensed to sell alcohol. Customers could then bring in (or initially purchase) a refillable container of up to 2 gallons in size, have it filled up and then take it home. 

Obviously, this practice will never take off with wines at the higher-end of the quality spectrum due to the degradation that occurs once the wine is exposed to the air, but I could certainly see this becoming a fun way to enjoy more casual wines in a low-key setting. What are your thoughts on the matter? Be sure to head over to Oregonlive.com to read the rest of the article! 

A Great Infographic Breaking Down Varietals by Tastes

Stu McFarland - Thursday, December 20, 2012


Here's a great infographic I just ran across at a neat site called winefolly.com. It breaks down almost 200 different varietals by their basic tastes to help you find other types of wine that you may like based on your favorites. Are you a fan of a classic cabernet sauvignon? Maybe try Super Tuscan, Priorat, or Tempranillo next time and see what you think! Be sure to check out winefolly.com, and click the image above to take a look at the full size version