The Etched Images Blog

A blog dedicated to the beautiful hand-etched and painted wine bottles created by Etched Images, and the wine industry we serve!

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Design-Driven Maps of Napa and Sonoma Wineries

Stu McFarland - Wednesday, April 09, 2014


Fast Company has a brief article with some fantastic maps showing the locations of many of the wineries in both the Napa and Sonoma valleys. The maps were created by Pop Chart Lab who are experts at infographics. As the Fast Co article states, "To make sense of some densely-packed areas,they've created zoomed-out pockets with different color-coding to help visitors pick out the exact location of smaller wineries." The maps offer a neat, stylized view, and they're certainly worth a look. Head over to the Fast Company article, and click-to-enlarge the images to view the maps in full size - it's quite an impressive effort. The maps are also available as prints for only $29 each or $54 for the pair from Pop Chart Lab

Starbucks to Begin Selling Wine in Evenings

Stu McFarland - Friday, March 21, 2014


The Chicago Tribune is reporting that coffee giant Starbucks will begin offering an evening alcohol and "light bites" menu. This program has been in a trial stage for several years now in markets such as Seattle, Chicago, Atlanta, and Southern California. Apparently, it has been a successful enough test to warrant rolling it out to a much larger market. 

In Chicago, the after 4:00 pm menu includes items such as truffle macaroni and cheese, chicken skewers, Chardonnay, and chocolate fondue. This new offering won't be available in all areas, instead focusing on urban locations near other restaurants and theaters where people are more likely to be out at night. Be sure to head over to The Chicago Tribune to read the full article.

How do You Hold Your Wine Glass?

Stu McFarland - Thursday, March 06, 2014


The Savory has an entertaining article/list on their website with a tongue-in-cheek look at what your grip says about you. With names such as "The County Fair Claw" and descriptions such as "You write poetry. Not for a living, but that's still all you do", it's a humorous look at the ways some may hold their wine glass. I know I'll have a chuckle the next time I see someone holding their glass in an "improper" fashion. Be sure to head over to The Savory for the full run-down - it's certainly worth your time. Just don't forget to bring your sense of humor. :)

Number of North American Wineries Grows to 8391

Stu McFarland - Sunday, February 23, 2014

Image courtesy Wines & Vines

Wines and Vines reports on the growth in the number of wineries located in North America. According to the article (and their image above), there are now a total of 8,391 bonded and virtual wineries in the United States, Canada, and Mexico. This is a gain of 4.3% over the previous year. Interestingly, American wineries' production increased 6.3%, and the average bottle price rose $1.85 from $9.00 to $10.85. They also list the states with 100 wineries or more with California hosting the vast majority with 3,674 and Illinois squeaking in at the bottom of the list with an even 100.There's much more interesting information in the article, so be sure to head over to Wines & Vines to read the rest

Take a Video Tour of the Wine Cellar at the Hotel de Paris in Monaco

Stu McFarland - Sunday, January 26, 2014


Here's a pretty interesting two-part video tour of the wine cellar at the world famous Hotel de Paris in Monaco. The tour is led by the hotel's Head Sommelier, Patrice Frank. The cellar was built in 1874, and understandably houses approximately 90% French wine, consisting of more than 560,000 bottles. The cellar is approximately 2,500 square meters, and is kept at 12 degrees Celsius and 80-85% humidity. The scale of the entire cellar, and the quantities of each varietal and vintage are particularly impressive. It's definitely worth a look, so click here to watch part 1, and here to watch part 2. Each part is approximately 5 minutes long.

Sonoma Wine Growers Aiming for 100 Percent Sustainability

Stu McFarland - Sunday, January 19, 2014


According to this article in SFGate, the Sonoma County Wine Grape Commission wants every winery and vineyard in its domain to be certified sustainable within the next five years. What exactly does that mean? The commission's president Karissa Kruse defines it as "a good steward, a good employer, and a good neighbor" as well as using fewer chemicals and less water, and preserving the natural resources of the land. The article states that true 100% sustainability will be very difficult to achieve, especially in a voluntary program, but if they are able to pull it off, they will be the first wine region in the nation to do so. It is also stated that there are financial benefits as well, because the consumer demand for sustainable products is on the rise - whether they know what it means or not. There's much more information, so be sure to head over to SFGate to read the full article

Australian Heatwave May Destroy Wine Crops

Stu McFarland - Friday, January 17, 2014


The devastating heatwave that Australia is experiencing may have a serious effect on future wine production. According to this story from ABC News, with temperatures in the 40*C (104*F) range, all of the agriculture industries in south east Australia are preparing for the worst. To make matters worse, this heatwave comes after a "black frost" this past November, which also caused an enormous amount of damage. It's hard not to draw parallels between the Aussie's plight and our own unseasonably warm weather we are experiencing here in California combined with the frightening lack of rain and almost assured drought we'll experience soon. Be sure to head over to abc.net.au to read the full story.

NakedWines Receives 10 Million Dollars in New Funding

Stu McFarland - Sunday, October 13, 2013


According to this article on Tech Crunch, NakedWines has received $10 million in new funding. NakedWines.com is an innovative company that allows customers (angels) to crowd-fund small winemakers in exchange for discounts on wine created by these winemakers. NakedWines started in England and has since expanded into U.S. and Australia. They say this new round of funding will be used to accelerate the company's expansion in these two markets. Click here to read the rest of the article.

A Nation of Wineries

Stu McFarland - Thursday, August 08, 2013

The New York Times has put together a great interactive map showing the number of wineries across the country throughout the years. There's a slider that allows you to change the year to four different settings. It's interesting to see the drop in the number of wineries between 1937 and 1963. The accompanying article also discusses the growth in the number of wineries in six different states: Michigan, Virginia, Texas, New York, Oregon, and California. Needless to say, California is the leader with 3,839 wineries in 2013. This is one you don't want to miss, so head on over to nytimes.com to read the article and check out the map! 

Predicting Wine Club Member Behavior

Stu McFarland - Tuesday, July 02, 2013


Wine & Vines has an interesting article about retaining membership in wine clubs by having a better understanding of the demographics of your club members. The big news from the article concerns analytics, specifically an analytical model created by Dr. Steven Cueller, an economics professor who studies consumer behavior in the wine industry, that he believes the industry could use to understand club behavior and eventually optimize member lifetime and value. For example, using the techniques developed by Dr. Cueller, a winery could determine if members typically drop out of the club after a certain amount of time, or after accumulating a certain amount of wine. With analytical data such as this, wineries can then tailor their retention campaigns around their specific needs. It's a very interesting article, and I highly recommend heading over to Wines & Vines to read the full article!